The Ideamachine

You need an idea? Get inspired by the Innoviva Ideamachine: with a few impulses you can charge up your creativity to make your ideas pop!

We are all of us used to thinking in narrow structures. The creativity technique you are about to use will help you leave these habitual paths. So give your brain the chance to playfully go for idea generation. [more]

1. Phrase a question

Phrase a question for which you seek creative answers, e.g. “How can I motivate my employees / co-workers??”). [more]

The Ideamachine

2. Generate associations

Note the first five things that come to your mind for each of the words listed below (please, no colors). And, as mentioned before, the associations to not have to make any sense—your genius needs no justification.

New Words

3. Link to your question

And now link your associations back to your original question. The connection does not have to be along logical criteria. Let your fantasy freewheel a bit. [more]

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The Ideamachine

Your Question

Your Ideas